The GuavaPass For Kids

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Two Singaporean mums have launched a new site to help kids stay active

Active families are sure to love KinderPass website. Launched by the team behind Social Weaver, KinderPass gives families the chance to try different activities around the city without having to sign up for a year’s membership to an array of different gyms. A starter plan with KinderPass is priced at SGD$49 and includes 10 credits. Activities start at two credits each. If you are new to the city or need some inspiration for a rainy day, this could be perfect for your own tribe. The pass has activities for children aged from 0-12+ and there are even some activities for pregnant mums too. Companies that can be found on the site include Jiggle Wigs, Ground Up Climbing and LK Taekwondo Institute. We spoke to one of the mums who co-founded the site and tested it for ourselves.



Ex-marketing guru and fitness fan Sumedha Khoche tells us more about KinderPass…

How did the idea for the site come about?

The idea for KinderPass came from the experiences and frustrations of myself and my cofounder Kaivalya while raising our children. Technology has disrupted so many industries, saving us time when we buy property, plan weddings, book cabs, or reserve a restaurant table. But when it comes to saving time for the most time-strapped people on the planet (young parents), there seemed to be no equivalent. So we launched KinderPass to remove the stress from finding and booking fun activities for the family.

How would you describe KinderPass?

It’s a pass that lets parents easily discover and book the best kids’ activities at the best prices, saving them both time and money.

Who is the KinderPass aimed at?

Parents with kids from ages one to 12 who are looking for great activities for their children to learn and grow.

How long did KinderPass take to develop?

It took less than two months from the conception of the idea to the launch of our pilot.

What is your favourite tool on the site?

Add to calendar (so you don’t forget) and Filter by location.

What is your top tip for someone using the site?

Getting a standard subscription is the best value for money. That way, you save a minimum of 55 per cent on any activity that you book.

Have you launched a business before?

Funnily enough, yes. Both Kaivalya and I ran a children’s library when we were kids. That project had to be shelved when we lost half our inventory due to loan defaults (laughs).

What are your plans for the site in 2018?

We plan to officially launch late May in Singapore, and by end of the year in other markets. We are also developing a mobile app so that KinderPass will be an even better experience for parents.



Helen Wailes trialled the site and answered our quick questionnaire…

Tell us about the site: KinderPass is a monthly subscription that gives you access to discounted kids’ activities.  It allows you to find different activities for kids to try without you having to sign up to a contract or make a long-term commitment.

How does it work? You choose one of three plans, each of which provides a set of credits (10 for $49 a month, 22 for $99 a month, 35 for $149 a month).  You then use the credits to book discounted kids’ activities online.

How easy it is to navigate? I found it pretty easy to navigate the site by date as it listed all the activities on offer on a given day and the number of places available for each.  The general search was a bit frustrating as it seemed to throw up results that didn’t have a KinderPass activity as well as those that do.

What do you think about the selection of classes on offer?

There looks to be a wide range of activities from music to art to sport and I guess this will grow as KinderPass becomes more established. Before signing up, I’d like to know how many suppliers are on the site and their location so I don’t have to travel too far.

How was the booking process?

Very smooth, the booking was done with one click and I got a confirmation email straight away.  It’s also really easy to cancel the booking and get your credits reimbursed, as long as you do so within the cancellation period which seems to vary for each activity.

Do you feel that it’s value for money?

It really depends if you’re looking at activities at the higher end of the discount spectrum.  The variety of activities and fact that you don’t have to commit to them long-term is more of a pull for me personally.

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